APFR is a Japanese fragrance brand founded by Keita Sugasawa in 2011. Influenced by traditional fragrances, herbal medicine culture, natural philosophy, food, music, and art from around the world, APFR creates fragrances and expresses the brand’s world view, incorporating ancient Japanese subtleties and attention to detail into contemporary design.

At APFR, every home fragrance is meticulously handcrafted in their own factory, embodying their unwavering commitment to exceptional quality. They carefully select each ingredient, in collaboration with trusted suppliers, ensuring that every scent retains its purity, integrity, and artistry.